Our Story


At The Caffeinery we pride ourselves on bringing the best possible coffee experience to our customers and our local community. Whether you're making coffee at home, visiting our flagship coffee shop, or are one of our wholesale partners, we strive to deliver exceptional products, service, and support. While we consider ourselves a bit coffee obsessed, we make it a point to develop positive working relationships with our customers and employees alike. We are a family owned, independent coffee company with the mindset that anything worth doing is worth doing right.


The Caffeinery was founded in 2013 by husband and wife team, Frank and Lauren Reber. Prior to rocking the coffee lifestyle, Frank worked as a musician and recording engineer and Lauren worked as a wedding and lifestyle photographer. The one common thread between their industries was always coffee. The Caffeinery had originated as a single multi-roaster shop located in the heart of Downtown Muncie, Indiana. Since its humble beginnings, The Caffeinery has continued to evolve and has grown into a full-fledged coffee company. By 2016, The Caffeinery had begun the process of starting their own coffee roasting program. It all started with a single 2-kilo coffee roaster and a garage. Frank spent the next six months reading every publication on the subject in addition to picking the brains of any roaster willing to share their knowledge. After nearly 6-months and a few hundred roasts, we managed to earn a Bronze medal from the North American Gold Bean Roasting Competition for our Habitual Espresso Blend in the 2015. This was just the beginning… After roasting thousands of batches and enduring all of the seasons in a small garage, we knew it was time to dream bigger.


In the fall of 2018, The Caffeinery took steps to elevate their quality control measures to the next level and began the construction coffee roasting and education facility. As of early 2019, the roastery serves as the nerve center for our coffee operations. It’s where we conduct all of our experiments, quality control measures, training programs, and more. Our journey to this point has helped us understand the challenges that many small specialty coffee shops face, as we’ve faced them ourselves. This is one of the main reasons that we have spent so much time and energy to help create a support system for our partners by helping shops bring exceptional coffees to Midwest communities and beyond. The fine people of these communities want to enjoy the finer things in life, and they don’t necessarily just want to pay extra for a name and fancy packaging… After all, you aren’t drinking the packaging (or at least we hope you’re not).