Get the Best Coffee Possible: Buy It Direct From a Roaster
If you're new to buying coffee, you may be wondering where to start. There are many different options available, and it can get overwhelming pretty quickly. From big-box stores to small, independent coffee shops... most of us are constantly being bombarded with an overwhelming amount of marketing which can leave would-be customers feeling a bit lost and confused. Our goal with this blog post is to help you to cut through all the BS and focus on the things that actually matter. So let's get into this, shall we?
There's no shortage of places to buy coffee. There are companies and shops that all specialize in different approaches... Convenience, Cost, and Quality are the primary driving forces in the coffee market. Depending on which of these categories appeal to you most will influence how and where you make your purchases. To get our bias out of the way, we're primarily interested in the quality of our coffee with the value and convenience being factored in as a secondary. With this in mind... if you want the best possible cup of coffee, you should consider buying it directly from a coffee roaster.
Here are three reasons why:
- Freshness. Coffee beans start to lose their flavor within a few weeks of being roasted. If you buy coffee from a big-box store, it's likely been sitting on a shelf for months (and in some cases... years). But if you buy coffee from a quality-focused roaster, you can be sure that it was roasted fresh and is at its peak flavor when it gets to you.
- Variety. Coffee roasters have access to a wide variety of coffee beans from all over the world. This means that you can find coffees with different flavors and origins to suit your taste. You're not limited to the same few blends that are available at big-box stores.
- Support. When you buy coffee from a roaster, you're supporting a small business. Coffee roasters are passionate about coffee and they're committed to providing their customers with the best possible product. They're also more likely to be willing to help you find the perfect coffee for your needs.
If you're looking for a great cup of coffee, I recommend buying it directly from a reputable coffee roaster. If you want to go a step further, be sure to select a roaster that also runs a coffee shop so that you can be confident that they are not only on the production side of of their coffee. You'll be glad you did.
Here are some additional tips for buying coffee from a coffee roaster:
- Learn about the processing methods of various coffees (washed, honey, and natural are pretty common). Learn more about the roasting process and how it impacts the flavor. Time, temperature, moisture content, humidity, and inventory management are all factors that can affect the quality of the coffee.
- Ask about the roaster's sourcing practices. Where do they get their beans? How are the coffee farmers treated? This information can help you decide if the roaster is committed to sustainability and social responsibility.
- Buy coffee in small batches. This will ensure that you're always getting fresh coffee.
- Experiment with different coffees and brewing methods. There are many different coffees available, so don't be afraid to try something new. You may be surprised at what you like.
With a little effort, you can find a coffee roaster that you love and that will provide you with the best possible cup of coffee. Of course, we hope that you'll include us in your list of considerations. ;)