Too Legit To Quit
It's official... We've received our approval from the USPTO for our federally protected trademark. The process took a patent and copyright attorney, 2 years of submissions/revisions/waiting, and thousands of dollars, but we are super happy to report that everything has finally gone through and we're now able to protect our interests throughout the United States. Yeah, I know... This probably doesn't seem like that big of a deal to most people, but WE ARE EXCITED and just wanted to let you all share in that.
For those of you reading this and wondering what I'm even talking about... Here's a small excerpt from ye ol' wikipedia...
A trademark may be designated by the following symbols:
- ™ (the "trademark symbol", which is the letters "TM" in superscript, for an unregistered trademark, a mark used to promote or brand goods)
- ℠ (which is the letters "SM" in superscript, for an unregistered service mark, a mark used to promote or brand services)
- ® (the letter "R" surrounded by a circle, for a registered trademark)
The three symbols associated with trademarks represent the status of a mark and accordingly its level of protection. While ™ can be used with any common law usage of a mark, ® may only be used by the owner of a mark following registration with the relevant national authority, such as the U.S. Patent and Trademark Office (USPTO or PTO) or Indian Patent Office (IPO). The proper manner to display either symbol is immediately following the mark in superscript style.
While the process was lengthy, it was also a great way to learn about trademarks and intellectual property protection. Life is a classroom and this provided a number of valuable lessons along the way. So, when you're looking at our website and notice that the little TM has transformed into an imprisoned R, you now know why!